Hair loss affects 40% of women by age 40 and nearly 70% of men - yet most salons do not offer solutions beyond wigs or hair extensions. Here's why that may be a missed opportunity, and what salon professionals should know about the hair loss services market.
The Hair Loss Services Landscape
When clients experience hair loss, they typically explore multiple paths:
Medical Routes:
- Dermatologists (medications, PRP, laser therapy)
- Hair transplant surgeons
- Trichologists (scalp treatments)
Cosmetic Routes:
- Wig shops
- Concealer products
- Hair fibre sprays
Where does your salon fit?
Most salons default to referring clients elsewhere, losing both the client relationship and the revenue opportunity. But here's what salon owners should understand: custom hair systems occupy a unique space that medical and cosmetic routes don't fully address.
Why Custom Hair Systems Work for Salons
Unlike medical treatments (12+ month waits, inconsistent results, side effects) or basic wigs (obvious, uncomfortable, limited lifestyle), custom hair systems offer:
- Immediate transformation
- Natural, undetectable appearance
- Active lifestyle compatibility
- No ongoing medications or side effects
- Professional application and maintenance
The Business Model
As a certified NCH partner, you're not becoming a "hair loss clinic." You're adding a premium service to your existing salon:
Initial system: $4,000+ (your revenue after wholesale cost: $2,000-$3,500)
Maintenance visits: Every 3-4 weeks ($200-$400 per visit)
Annual client value: $6,000-$12,000+
Client retention: Multi-year relationships
One client covers your training investment. Ten clients generate $60,000-$120,000 annually.
What About Other Treatments?
Some salons ask: "Should we also offer laser therapy, PRP, or trichology treatments?"
Our perspective: Focus on what you do best, professional hair services. Custom systems are a natural extension of your expertise in cutting, colouring, and styling. Medical treatments require different licensing, equipment, and insurance.
If clients want to pursue medical options alongside their system, refer them to appropriate providers. You can collaborate without competing.
The Client Journey
When a client approaches you about hair loss:
- Private consultation
- Understand their concerns and goals
- Education
- Explain realistic options (including systems)
- Specification
- Custom measurements and design
- Application
- Professional fitting and styling
- Maintenance
- Regular visits for reapplication and care
- Long-term relationship - Years of recurring revenue and referrals
Is This Right for Your Salon?
Consider hair loss services if you:
- Have private consultation space
- Serve clientele willing to invest in premium solutions
- Value long-term client relationships
- Want recurring revenue beyond typical salon services
- Are ready to become a specialist, not just a generalist
Not right if you:
- Can't commit to comprehensive training
- Don't have private space for sensitive consultations
- Aren't comfortable with higher-ticket services
- View this as "quick money" rather than professional practice
Ready to Learn More?
NCH partners receive comprehensive training covering:
- Client consultation techniques
- System specification and ordering
- Professional application protocols
- Maintenance procedures
- Business development and marketing
We don't just sell you a product, we help you build a sustainable hair loss practice within your salon.
Enquire today to learn more about our NCH Partnership program.
